Microtargeting
By January 23, 2013 0 Comments Read More →

Microtargeting

For marketers and communicators, microtargeting is like mana itself.

Lead by example and cross the finish line together
By January 22, 2013 0 Comments Read More →

Lead by example and cross the finish line together

While this is a little off-topic for this blog, it’s necessary to share this tale of good sportsmanship (is that the politically correct way to say it?).

Posted in: Rambles
Technology is not enough
By January 21, 2013 0 Comments Read More →

Technology is not enough

Smoke, stone tablets, telephones, fax machines, computers, cell phones… they’re all just tools over which we can communicate.

Summary of IdleNoMore traffic for Jan 13-19
By January 20, 2013 3 Comments Read More →

Summary of IdleNoMore traffic for Jan 13-19

Despite a week of continued momentum, media interest and online chatter, and much hype around the National Day of Protest, Idle No More posted a significant drop in online activity between January 13 and 19.

Conference Saturdays: Transparency and accountability aren’t just buzzwords
By January 19, 2013 0 Comments Read More →

Conference Saturdays: Transparency and accountability aren’t just buzzwords

On their own, social media accounts and even participation don’t cause a new and improved level of understanding between the account holder and the audience.

Wikipedia’s struggle with trust and trustworthiness
By January 18, 2013 6 Comments Read More →

Wikipedia’s struggle with trust and trustworthiness

Wikipedia Best Practice Guidance for Public Relations Professionals put communicators at a significant disadvantage in dealing with imbalance on the site.

There’s a difference between ‘network’ and ‘connect’
By January 17, 2013 0 Comments Read More →

There’s a difference between ‘network’ and ‘connect’

Some of my online connections from around the world are more likely to roll up their sleeves and help me achieve a goal than people I see several times a week.

There will be no Death Star (and other disappointments)
By January 15, 2013 1 Comments Read More →

There will be no Death Star (and other disappointments)

Updates on US Government’s sense of humour and willingness to speak the language of their audiences, Chris Spence’s apology and a correction in my analysis.

Keep your digital ecosystem and all of your content relevant
By January 14, 2013 1 Comments Read More →

Keep your digital ecosystem and all of your content relevant

One theory regarding the rapid expansion of the universe is eventually all galaxies will move further apart from each other and the universe will become cold and dark.

Posted in: Social Media, Tools
Tweeting MPs and #IdleNoMore
By January 13, 2013 0 Comments Read More →

Tweeting MPs and #IdleNoMore

If Liberal MP Carolyn Bennett were her own political party, she would have led all other parties combined in tweets mentioning Idle No More.

Summary of IdleNoMore traffic for Jan 6-12
By January 13, 2013 1 Comments Read More →

Summary of IdleNoMore traffic for Jan 6-12

Traffic is up, criticism is up. Can Idle No More convert people who are uncertain or critical of the movement?

Conference Saturdays: Perhaps the other camp has a point
By January 12, 2013 0 Comments Read More →

Conference Saturdays: Perhaps the other camp has a point

NYU Professor Jonathan Haidt uses asteroids as a metaphor for the west’s collision course with hyper-partisanship.