For marketers and communicators, microtargeting is like mana itself.
While this is a little off-topic for this blog, it’s necessary to share this tale of good sportsmanship (is that the politically correct way to say it?).
Smoke, stone tablets, telephones, fax machines, computers, cell phones… they’re all just tools over which we can communicate.
On their own, social media accounts and even participation don’t cause a new and improved level of understanding between the account holder and the audience.
Wikipedia Best Practice Guidance for Public Relations Professionals put communicators at a significant disadvantage in dealing with imbalance on the site.
If Liberal MP Carolyn Bennett were her own political party, she would have led all other parties combined in tweets mentioning Idle No More.