My book

TOUCH: Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.

People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.

David Meerman Scott

International best-selling author of “The New Rules of Marketing and PR”, Freshpot Marketing

Recent blog posts

Analysis of #macdebate Twitter activity

Despite being the height of vacation season, more than 55,000 people tweeted about #macdebate. Here’s a look at the activity, participants and issues.


Stay informed

Subscribe to my newsletter to receive news, analysis and tips on digital public affairs, online advocacy and opinion shaping.

Welcome aboard. You have successfully subscribed!