Follow the digital activities of Canada’s 42nd Parliament
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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
Larry Maguire’s digital makeover shines the light on engaging websites, audience first, and onramps to digital relationship-building.
Minister Sajjan’s digital makeover reveals the importance of personality-driven content that connects, calls to action and being cleverly creative.
This is the advice I would give to each of the three major political parties if I were responsible for their digital strategy.
The digital makeover of MP Carol Hughes reveals the importance of quality, relevance and keeping house.
Two examples of why MPs need to pay attention to website details and do periodic checks of various Google vanity search results.
This digital makeover highlights the importance of strategic use of social media, knowing your online tribes and how to relate to them.