Allow me a few minutes of your time to tell you about two positively disruptive creative projects.
Clint Eastwood and an empty chair take the spotlight off Mitt Romney the day after his big speech (noone’s talking about).
My research and commentary on the use of digital in the federal election has been cited in two books.
To be seen as relevant, journalists and content creators must be attentive to online chatter and be able to tell stories to their audiences in short segments — digestible sizes with the most important-in-the-moment information.
I’d never predict the outcome of an election based on the number of mentions. Still, the online chatter nearly mirrors media reports on the Quebec election.
I woke up in a lodge in Jasper National Park a year ago today. Despite being on vacation, I had set my alarm early to do some work. A client was launching a campaign that morning and I had to check on the paid media components and online chatter. That’s when I saw it. A […]
A lot has been written about the role of digital in the current US election, and how it differs from 2008. There are many media pieces and blog posts about which candidate is out-digitizing the others, and others which look at which candidate is the most talked about. What about issues? I’ve been using Marketwire/Sysomos […]