My research and commentary on the use of digital in the federal election has been cited in two books.
To be seen as relevant, journalists and content creators must be attentive to online chatter and be able to tell stories to their audiences in short segments — digestible sizes with the most important-in-the-moment information.
I’d never predict the outcome of an election based on the number of mentions. Still, the online chatter nearly mirrors media reports on the Quebec election.
I woke up in a lodge in Jasper National Park a year ago today. Despite being on vacation, I had set my alarm early to do some work. A client was launching a campaign that morning and I had to check on the paid media components and online chatter. That’s when I saw it. A […]
A lot has been written about the role of digital in the current US election, and how it differs from 2008. There are many media pieces and blog posts about which candidate is out-digitizing the others, and others which look at which candidate is the most talked about. What about issues? I’ve been using Marketwire/Sysomos […]
In his address to TED Global in July 2009, former UK Prime Minister Gordon Brown highlights the role the Internet is playing in bringing social issues to the world conscious, and how individuals are able to come together as a global society. It’s always interesting to hear the perspective of a world leader, someone with […]
There’s an ad playing in movie theatres as part of the pre-feature entertainment we’ve come to accept. I saw it before Brave, the latest Pixar offering our family saw as part of our younger daughter’s birthday celebrations a few weeks ago. The ad features a series of visuals and assertions about what makes Canada great. […]