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My book

TOUCH: Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.

In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.

Mitch Joel

President and author, “Six Pixels of Separation” and “CTRL ALT Delete”, Mirum

Recent blog posts

Seinfeld and Obama: a show about… people

As fun as this video of Jerry Seinfeld and President Obama is, and it is fun, I rather enjoy that this isn’t actually a show about nothing. It’s a show about people.

My three words for 2016

The three words that will help guide my actions in 2016: ready, refine, and results.

The cult of “My Three Words”

As far as I know, it was Chris Brogan who started the “My Three Words” new year tradition in 2006. It became a bit of a cult I sometimes joined.


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