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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
A recent survey which asked respondents if they support bombing fictional kingdom Agrabah is so flawed, most answers can’t be understood.
Cory Dauber and Mark Robinson study videos as tools in the terrorist toolkit. I interviewed them about their essay “ISIS and the Hollywood Visual Style.”
The idea behind CrowdJury is noble. However, the concept highlights an important fact: some problems can’t be fixed by the Internet.
Today we remember the fallen. Canada’s Legion magazine and Leonard Cohen have created this powerful video set to John McCrae’s “In Flanders Fields”
Whose point of view does your content speak to? It’s all about which way the lens (really and figuratively) is pointing.
Context is king. I rest my case.