How do you communicate when the Internet is down and your smartphone is out of power?
Online credibility and influence is built on followings in niche interests. Changing a cabinet or shadow cabinet position could become counter-productive in the maturing digital age.
Today’s digital makeover reveals MPs are generally quite good at what they do online. It’s just that they apparently don’t put a stake in the long game.
Disruption (or necessity if you prefer) is the mother of invention. We can make things better — or at least different and workable — if our adaptability muscles are well exercised.
I remember the exact moment I decided Porter Airlines was going to lose their campaign for a runway extension at Billy Bishop airport. It’s a textbook lesson for integration, particularly in digital public affairs.
In this digital makeover, we’re reminded of the importance of unscripted engaging content, being the master of your properties, and being engaged.