TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.David Meerman Scott
Recent blog posts
Using 76insights, I’ve uncovered the three candidates from each party who can boast having issued a most-popular election tweet.
Who and how to follow as part of building a healthy and manageable online community in Digital Campaigning Done Right.
Digital Campaigning Done Right digs into online “bozo moments.” They’re behavioural problems, not social media problems.
Episode 6 of Digital Campaigning Done Right considers three important elements of content creation. Start the presses!
Digital Campaigning Done Right podcast episode 5: digital lawn signs help your supporters help you. What are you waiting for?
Digital Campaigning Done Right podcast: the merits of 3 types of online participation; communication, conversation, amplification.