My book

TOUCH: Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.

People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.

David Meerman Scott

International best-selling author of “The New Rules of Marketing and PR”, Freshpot Marketing

Recent blog posts

C2G should come as no surprise

C2G (and apps like it) is evolutionary and should come as no surprise. Meanwhile, Bill C-51 has given Canadians ample cause to be suspicious, so the scandal also comes as no surprise.

The social graph and a gumshoe-parent

Our daughter was uncharacteristically 3.5 hours late coming home. So, I turned to our social graph, physical and Facebook, and found her safe.

Some passwords you should change

If you haven’t changed your passwords in a while, particularly this list identified by 1Password, it’s probably a good idea to change them now.


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