By February 23, 2013 0 Comments Read More →

Podcamp, camel cigarettes and Aristotle’s ethos

I’m attending Podcamp Toronto 2013 this weekend. I last attended the conference in 2009. Those were the days when I was focused on podcasting — so was Podcamp. It’s become a digital marketing conference. I attended sessions on Twitter analysis, crisis communication and I watched a group of friends record a podcast.

I hadn’t planned on watching the podcast recording session, though it was entertaining. My plan had been to attend a session on the psychology of persuasion and interactive design. The problem was, everyone else wanted to attend that session as well. Standing wasn’t much of an inconvenience, but the heat was tropical.

I’ll be sharing some of what I heard and experienced this weekend. In the meantime, enjoy this 1949 commercial for Camel cigarettes… the doctor’s choice.

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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.