I conducted traffic analysis of election-specific issues and how they matched up against each other among analyzed issue traffic for the period of March 26 through April 6. Issues considered were: Bruce Carson, coalition, contempt, crime, economy, environment, ethics, healthcare, screening/control, taxes.
It’s worth noting the analysis identifies volume of traffic, not sentiment.
SHARE OF VOICE: TWITTER
Coalition is the most tweeted issue with nearly one-third of issue-specific chatter (31%). Despite the waning interest, coalition remains part of the ongoing Twitter narrative. Even legacy discussion about the House vote on contempt maintains a significant share of voice (13%). The issue of the Conservative Party’s reputation for control and the recent screening of event attendees using Facebook (19%) has overtaken the leading policy issue of taxes as a front of mind of online Canadians (18%).
SHARE OF VOICE: ONLINE
The following considers share of voice on the combination of Twitter, blogs, forums and online news media organizations. Here we see a slightly different distribution of issue-specific conversation. Coalition holds the number one spot with slightly less than one-quarter of the analyzed traffic (23%). Taxes are a close second, just 2% behind (21%). The issue of Conservative Party Facebook screening and their reputation for control holds third spot (13%) with legacy discussion on the House vote on contempt trailing but still in the mix (10%). Healthcare is the second-most discussed policy issue (9%).
POPULARITY: TWITTER
The popularity chart allows us to see trends and spikes in the conversation. I’m only able to create popularity charts for Twitter traffic.
Coalition dominated early election tweets and has now trailed off into a lower and more sustained level of chatter. Taxes spiked on both March 28 (income splitting announcement) and April 3 (Liberal platform launch). The issue of Conservative screening and control recorded the largest spike in issue discussion since the election began.
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