By June 26, 2012 0 Comments Read More →

(Re)Writing the Book on Employee Communication

It opens like this…

In the early morning on June 13, 2011, a group of 181 professional communicators from all ends of the earth gathered in a meeting room at the IABC World Conference in San Diego, California to re-write the book on employee communication. A remarkable 500+ ideas were generated in just 40 minutes.

And that’s how I became a co-author of a collaborative book. The contributors were electrified considering the 8am start. Ask any participant and they’d probably tell you the time flew. Plus, it was a great experience absorbing ideas from diverse environments, cultures and structures. Tim McCleary and Jim Rush from did a fantastic job facilitating the session and pulling the book together.

The book itself is essentially a guide of prompts, answering questions designed to help communicators think of ways to creatively and effectively reach employees on themes such as reputation, team-building and change. In fact, each prompt could easily be the launching point of a unique blog post.

Recognizing the book has applications in almost any environment, I think I’ll treat it as a resource for my own blog, likely tying my ideas to public affairs and politics – because that’s how I roll.


About the Author:

Mark Blevis is a digital public affairs strategist and President of, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.