By February 6, 2013 0 Comments Read More →

Roundup: mobile strategy, mistakes and meltdowns

I’m trying out a new approach to curating content relevant to communication professionals. I’m not sure if I’ll keep up with this approach. Still, I want to give it a try or two to see how it works.

The idea is I’ll curate a number of articles I feel offer some insight into a single post which I’ll publish as a form of round up; perhaps weekly, periodically or daily. So, if you have any feedback, drop it in the comments section of this post. It will be handy to know if you like this idea or if you think it stinks.

So, here’s my first trial.

Facebook’s 2012 teaches us that mobile strategy is mandatory

Christopher Penn reveals 15% of Facebook’s traffic is exclusively generated by mobile access users.

15% of Facebook users are accessing the site from only a mobile device. That’s an absolutely stunning number. Here’s the big takeaway: if Facebook drives any amount of traffic to your web properties, and if that traffic is representative of the Facebook audience as a whole, then up to 15% of your inbound traffic from Facebook is on a mobile device exclusively, and more than half is coming from Facebook at least some of the time on a mobile device.

Your site, your properties, your content, your media must be mobile-ready if you interact with the Facebook audience at all.

Click here to view original web page at www.christopherspenn.com

Top Social Media Mistakes, According to the Experts

A group of experienced social media users and consultants share their views on the mistakes marketers make.

There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.

Click here to view original web page at www.socialmediaexplorer.com

Applebee’s Overnight Social Media Meltdown: A Photo Essay

Speaking of mistakes, Applebee’s made a few in their handling of a recent incident involving a pastor, a waitress, a photograph, a policy and social media.

Hell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this fact. But every now and again, people surprise us. An ever-increasing element of this reality is that the hounds of Reddit, the Twitter armies, and Facebook vigilantes are more than willing to remind people that we live in a publicized world. You can’t hide behind privacy statements or legal jargon or appeals to company policy to pacify an Internet mob. Once you cross the line of Internet etiquette, the people of the World Wide Web will hunt you down and do their best to ruin you forever.

Click here to view original web page at rlstollar.wordpress.com

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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.