By December 4, 2012 0 Comments Read More →

Silver fish handcatch: A Detroit TV anchor’s story

It’s a bit on the long side. Still, this ‘short’ video tells a very interesting story about how a TV news anchor for Detroit’s WXYZ discovered the power of social media, reinvented the station’s relationship with the news and its audience — and built a community in the process.

It started with a tweet. And became the #backchannel.


About the Author:

Mark Blevis is a digital public affairs strategist and President of, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.