Silver fish handcatch: A Detroit TV anchor’s story

Silver fish handcatch: A Detroit TV anchor’s story

It’s a bit on the long side. Still, this ‘short’ video tells a very interesting story about how a TV news anchor for Detroit’s WXYZ discovered the power of social media, reinvented the station’s relationship with the news and its audience — and built a community in the process.

It started with a tweet. And became the #backchannel.

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