It’s a bit on the long side. Still, this ‘short’ video tells a very interesting story about how a TV news anchor for Detroit’s WXYZ discovered the power of social media, reinvented the station’s relationship with the news and its audience — and built a community in the process.

It started with a tweet. And became the #backchannel.

Share This

Share this post with your friends!


You seem to appreciate my content

Subscribe to my newsletter to receive news, analysis and tips on digital public affairs, online advocacy and opinion shaping.

Welcome aboard. You have successfully subscribed!