Providing digital communication counsel means regularly preparing digital and social media policies for organizations of all shapes, sizes and industries. I generally prefer guidelines — it’s becoming increasingly difficult for policies to keep pace with advancements in digital communication channels and culture, and they regularly create conflict when it comes to online crisis communication. Guidelines allow people to make informed decisions and act productively for their organization.

However, digital is no longer a bolt-on to comms plans. Digital has become integral to all communication initiatives. Why are we still creating social media specific policies? The same rules and due care should apply to all channels, be they traditional or digital. This means I’m starting to trumpet the idea of one policy applying to all communication channels, and guidelines should be created to help communicators navigate the tools and cultures.

What are your thoughts?

Photo: If You Don’t Follow, You Will be Rejected uploaded by Dan Dickinson.