Over the course of the day, I’m going to go do share some analysis of the Facebook Fan Pages of each of the five major party leaders: Stephen Harper, Michael Ignatieff, Jack Layton, Gilles Duceppe and Elizabeth May.

Stephen Harper (53,801 fans)

This table identifies activity by week, specifically the number of posts, likes and comments.

Posts Likes Likes/post Comments Comments/post
Mar 26 – Apr 2 9 5,390 598.9 4,463 495.9
Apr 3 – Apr 9 5 4,245 849 3,264 652.8
Apr 10 – Apr 16 6 5,319 886.5 2,974 495.7
Apr 17 – Apr 23 8 4,986 623.2 5,000+ 625
Apr 24 – Apr 30 6 4,490 748.3 5,000+ 833.3
  • Most commented post: 2,620 (“national majority Conservative government or unstable coalition”, posted Apr 3o)
  • Most liked post: 1,375 (“end to the wasteful long-gun registry once and for all”, posted Apr 4)
  • Least commented post: 288 (“Harper commits to job-creating trade agreements”, posted Mar 31)
  • Least liked post: 234 (“Vous voulez ce vidéo un peu partout ? J’aime ça et partagez-le sur Facebook.”, posted Apr 22)

Nearly 1,300 comments were left on a post published on April 28 (quoted here) making it the most substantial day of activity on the group.

Today I announced that we will implement the Shared Vision with the United States to promote trade and create jobs. http://ow.ly/4IV2Z Nous allons exécuter la « Vision de la frontieÌ€re » avec les États-Unis pour promouvoir le commerce et créer des emplois. http://ow.ly /4IV4Q

Comments came to a standstill on April 13 and April 29, the only two days in the campaign on which there were no fresh posts.

Analysis performed using Sysomos Heartbeat.