By May 12, 2013 0 Comments Read More →

Summary of IdleNoMore traffic for May 5 – 11

What follows is the analysis of Idle No More online activity for May 5 through 11, inclusive. Analysis was performed using Marketwired/Sysomos Heartbeat.

Tweets Sources Average
May 5 852 430 1.9
May 6 1,043 452 2.3
May 7 944 439 2.1
May 8 978 450 2.2
May 9 1,166 528 2.1
May 10 950 460 2.1
May 11 695 316 2.2

Posting a rise in activity:

  • Facebook mentions back on the chart (from 0 to 168)

Posing a fall in activity:

  • Forum mentions, including Reddit, down 60% (from 58 to 23)
  • Blog mentions down 41% (from 121 to 71)
  • News mentions down 24% (from 98 to 74)
  • YouTube mentions down 23% (from 43 to 33)
  • Twitter mentions down 14% (from 7,683 to 6,628)

The 6,997 tweets issued this past week came from 2,124 unique Twitter accounts; an average of 3.3 tweets per account. The number of participants dropped 19% from last week’s analysis.

In all, online mentions were down 12% from the previous week.

130512-IdleNoMore-activity

The three Twitter accounts which issued the most tweets tagged #IdleNoMore, #NativeWinter or including the text “Idle No More” were @teamrevoltnow (1,173 up slightly from 1,106 tweets last week), @idlenomoreyeg (170, up from 142) and @joanie399 (136). They combine for 1,381 tweets or 18% of relevant tweets for the week (down 1% over the previous week). To contextualize their contributions, @teamrevoltnow issued the equivalent of 167 tweets on average for each day last week, @idlenomoreyeg 24 and @joanie399 19.

Canada accounted for 60% of all relevant traffic (down 2% from week), the United States accounts for 31% of all traffic (up 2% from last week) and the UK continued to contribute 2%.

Men edged up their contribution for the second week in a row. They increased their #IdleNoMore Twitter activity by 2% to tip the skew 56% male, 44% female.

130512-IdleNoMore-gender

The nature of the Idle No More online chatter changed a bit this past week. Themes including oil and natural gas (pipeline, keystone, Enbridge, frack) remain present. Bill C-45 makes a return to the graph, as does the campaign to grant clemency to Leonard Peltier. We also see a return of chatter mentioning a variety of First Nations bodies including the Assembly of Manitoba Chiefs (AMC) and the Assembly of First Nations (AFN), and a number of relevant news reports by the Aboriginal Public Television Network (APTN). The chatter regarding genetically modified organisms (GMO) by Monsanto also charted. Chatter about the Sacred Journey walkers has apparently trailed off by comparison.

The following buzzgraph illustrates the connection between key terms in the most active conversations. The stronger the connection between the words, the thicker and bolder the connection line. There are three levels of connection illustrated by a thick solid line (strong), a thin solid line (medium) and a thin broken line (light). The Buzzgraph that follows shows only two degrees of connection during the election campaign — strong and light.

130512-IdleNoMore-buzzgraph

Anonymous issued the most popular #IdleNoMore tweet of the week for the second week in a row. Their May 7 tweet which links to a copy of John Ivison’s Grim report warns Canada vulnerable to an aboriginal insurrection has been retweeted 51 times and 18 people indicated it as a favourite.

130512-IdleNoMore-toptweet

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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.