Vacation time, bigger news stories and political scandals proved tough competition for Sovereignty Summer.
A new report provides an expanded analysis of online activities associated with the Idle No More movement including levels of engagement, sentiment, themes and the cycle of public opinion.
While down from the previous week, IdleNoMore traffic was generally level from March 3-9. Analysis using Marketwire/Sysomos Heartbeat and a tool being developed for Full Duplex, currently referred to as Compass.
Parliament resumes tomorrow. Chief Spence removed herself from the equation. The conditions are ripe for Idle No More’s World Day of Action.
‘Drivers’ and celebrities help energize a movement as illustrated by the top 10 tweeters and tweets of the first two months of Idle No More.
Canada accounted for 79% of all chatter, followed by the United States (16%). The remainder of international mentions combined for 6% of all traffic.
A look at how Idle No More sentiment evolved from 76% positive in early December to 50% in January.