PorterPlans vs NoJetsTO: A campaign case study of the air and ground war
By April 1, 2014 0 Comments Read More →

PorterPlans vs NoJetsTO: A campaign case study of the air and ground war

I remember the exact moment I decided Porter Airlines was going to lose their campaign for a runway extension at Billy Bishop airport. It’s a textbook lesson for integration, particularly in digital public affairs.

Posted in: News and Notes
Sovereignty Summer struggled to capture public attention
By September 17, 2013 3 Comments Read More →

Sovereignty Summer struggled to capture public attention

Vacation time, bigger news stories and political scandals proved tough competition for Sovereignty Summer.

New report looks at Idle No More’s first six months
By June 11, 2013 0 Comments Read More →

New report looks at Idle No More’s first six months

A new report provides an expanded analysis of online activities associated with the Idle No More movement including levels of engagement, sentiment, themes and the cycle of public opinion.

Summary of IdleNoMore traffic for Mar 24-30
By March 31, 2013 0 Comments Read More →

Summary of IdleNoMore traffic for Mar 24-30

It seems the challenge the Idle No More movement faces is harnessing interest and sustaining, even building, on online energy.

The Journey of Nishiyuu re-energizes the IdleNoMore movement
By March 26, 2013 0 Comments Read More →

The Journey of Nishiyuu re-energizes the IdleNoMore movement

After more than two months of declining online interest, IdleNoMore got a boost yesterday as the Journey of Nishiyuu arrived at Parliament Hill.

Summary of IdleNoMore traffic for Mar 3-9
By March 10, 2013 0 Comments Read More →

Summary of IdleNoMore traffic for Mar 3-9

While down from the previous week, IdleNoMore traffic was generally level from March 3-9. Analysis using Marketwire/Sysomos Heartbeat and a tool being developed for Full Duplex, currently referred to as Compass.

Summary of IdleNoMore traffic for Feb 24-Mar 2
By March 3, 2013 0 Comments Read More →

Summary of IdleNoMore traffic for Feb 24-Mar 2

I continue to analyze IdleNoMore primarily because it’s a Canadian-made first-of-a-kind. There’s a lot to learn and the story is still being written.

Summary of IdleNoMore traffic for Feb 17-23
By February 24, 2013 0 Comments Read More →

Summary of IdleNoMore traffic for Feb 17-23

The shrinking size of IdleNoMore conversational-footprint has helped bring the movement’s issues into greater view at a time when public interest has reached an all-time low.

Summary of IdleNoMore traffic for Jan 20-26
By January 27, 2013 0 Comments Read More →

Summary of IdleNoMore traffic for Jan 20-26

Parliament resumes tomorrow. Chief Spence removed herself from the equation. The conditions are ripe for Idle No More’s World Day of Action.

Idle No More at two months: top 10 (part 6/6)
By January 25, 2013 1 Comments Read More →

Idle No More at two months: top 10 (part 6/6)

‘Drivers’ and celebrities help energize a movement as illustrated by the top 10 tweeters and tweets of the first two months of Idle No More.

Idle No More at two months: geography (part 5/6)
By January 25, 2013 0 Comments Read More →

Idle No More at two months: geography (part 5/6)

Canada accounted for 79% of all chatter, followed by the United States (16%). The remainder of international mentions combined for 6% of all traffic.

Idle No More at two months: public sentiment (part 4/6)
By January 25, 2013 1 Comments Read More →

Idle No More at two months: public sentiment (part 4/6)

A look at how Idle No More sentiment evolved from 76% positive in early December to 50% in January.