Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.
Digital public affairs professionals will find a powerful reveal for time, place & device targeting in comScore’s latest report on Canadian Internet usage.
Despite the PM’s efforts to raise the profile of CETA, #cdnpoli chatter about the trade agreement is handily trumped by the Senate expense scandal.
Twitter prediction theory in the Alberta elections: Nenshi by a country mile in Calgary and Iveson breaks away to increase his lead in Edmonton.
IdleNoMore has reinvented itself. Still, it has a lot of work to do to regain the level of public interest the movement enjoyed last winter.
A Twitter prediction theory suggests Nenshi will run away with Calgary and Diotte is closing the gap on leader Iveson.
Pollsters breathed a collective sigh of relief last night. They were right; Twitter was wrong.
Two weeks in to the Calgary and Edmonton mayoral races, my Twitter experiment suggests Naheed Nenshi and Don Iveson are holding their leads despite losing some share of mentions.