Become a registered organ donor through Facebook
By September 19, 2012 0 Comments Read More →

Become a registered organ donor through Facebook

Canada joined more than a dozen other countries with access to Facebook’s organ donor initiative. 275,000 people have become registered organ donors through Facebook since it launched this initiative in May.

Welcome home, Hélène!
By July 17, 2012 0 Comments Read More →

Welcome home, Hélène!

I had the privilege of being invited to attend today’s media event to welcome home double-lung transplant recipient Hélène Campbell. The event was hosted by Jeff Mauler of Ottawa’s Hot 89.9 at the Government of Canada Conference Centre. Minister of Health Leona Aglukkaq presented Hélène with a traditional Inuit ulu which represents strength. Ms. Aglukkaq also […]

Hélène Campbell will be welcomed back to Ottawa
By July 16, 2012 0 Comments Read More →

Hélène Campbell will be welcomed back to Ottawa

Hélène Campbell will be welcomed back home to Ottawa tomorrow. The event will be hosted at 11:30am at the Centennial Flame on Parliament Hill in the Sussex Lounge of the Government Conference Centre, 2 Rideau Street [update: location changed due to the risk if thundershowers] by Federal Minister of Health Leona Aglukkaq, Nepean-Carleton MP Pierre Poilievre and […]

Media integration in the classroom (and life)
By May 25, 2012 0 Comments Read More →

Media integration in the classroom (and life)

It’s been a particularly busy month with client work and teaching a digital communication class at Algonquin College.  My particular curriculum focused on understanding the nuances of different digital channels, communication styles, content creation, storytelling, and brand and reputation management. It was during class yesterday I realized it was time to reactivate my blog even if […]

Torch of Life Relay event in Ottawa for BeADonor.ca
By April 1, 2012 1 Comments Read More →

Torch of Life Relay event in Ottawa for BeADonor.ca

Friday was Hélène Campbell day in Ottawa. Following a ceremony at Ottawa City Hall, Conservative MP Harold Albrecht led a Torch of Life procession to Parliament Hill. Master of Ceremony Jeff Mauler from Hot 89.9 introduced Liberal MP Kirsty Duncan, NDP MP Peter Stoffer, Green Party MP Elizabeth May, Conservative MPP Lisa MacLeod, Torch of […]

Hélène Campbell’s #BeAnOrganDonor campaign proves every voice counts
By March 30, 2012 5 Comments Read More →

Hélène Campbell’s #BeAnOrganDonor campaign proves every voice counts

Perhaps you’ve heard of Hélène Campbell. She’s a 20 year-young woman in need of a double-lung transplant. If you have heard of her, it’s because of social media. Rather than silently hope people are signing organ donor cards to help her and others like her, Hélène and her friends have put organ donation into the public […]

What do library and donor cards have in common?
By February 10, 2012 4 Comments Read More →

What do library and donor cards have in common?

Hélène Campbell is 20 years old. You may have heard of her. She’s become something of a celebrity in the last month. She’s used social media to help her raise awareness of blood and organ donation. Hélène has a degenerative lung disease and needs a double lung transplant. With the help of friends, she’s taken […]

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