I’m a bit of a purist when it comes to videos which strive to strike an emotional chord. These campaign videos fall somewhere on a sincerity spectrum.
Not all campaigns using digital succeed. However, those that treat digital as an after-thought inflict barriers to success.
The Digital Campaigner is new series designed to provide non-partisan guidance on pulling together an effective digital component to a campaign.
Bell’s annual Let’s Talk campaign aimed breaking the stigma associated with mental illness and raising money to support mental health programs is today.
On this edition of digital public affairs, a campaign and election post-mortem with Whitney Hoffman.