The Senate scandal continues its growth as the most dominant topic within online Canadian political chatter.
This digital makeover highlights that a weak digital presence is perhaps more strategically-problematic than no presence at all.
Despite the PM’s efforts to raise the profile of CETA, #cdnpoli chatter about the trade agreement is handily trumped by the Senate expense scandal.
Yesterday I reported that online chatter surrounding the Senate expenses and residency scandal had reached a new peak on Tuesday. That was true, then.
The last time the Senate scandal saw this much online activity was May 16. And, early indications are online activity will be high again, today.
Taking care of the small things: a digital makeover shouldn’t be highlighting the importance of current information and linked properties.
Despite social media prowess, an MP’s digital ecosystem without a web front on digital Main Street and riddled with holes needs a digital makeover.
A new report provides a greater understanding of how Canadian opinions are shaped by online information and interactions.
In today’s digital makeover: an effective digital ecosystem depends heavily on how all of the parts are connected and how they work together.
Today’s digital makeover reinforces that voice, tone and participation are critical to online success.