I had the opportunity to spend uninterrupted time geeking out about politics and digital with Herb Gray, one of Canada’s most respected politicians.
Another in my digital makeover which highlights the need for current information, consistent branding and content/engagement focused on the MP.
Today’s digital makeover shows digital strategy, online property maintenance and the human connecting elements are often overlooked by MPs.
If you make changes to your website’s structure, be sure to redirect obsolete pages to relevant current pages. And, avoid publicly visible placeholder text.
Maybe Jim Flaherty and Jack Layton can teach us something about ourselves, our elected representatives and the opportunities to find common ground while we’re still alive.
Online credibility and influence is built on followings in niche interests. Changing a cabinet or shadow cabinet position could become counter-productive in the maturing digital age.
Today’s digital makeover reveals MPs are generally quite good at what they do online. It’s just that they apparently don’t put a stake in the long game.
In this digital makeover, we’re reminded of the importance of unscripted engaging content, being the master of your properties, and being engaged.