The reality in the digital age is leaders and organizations are often judged by how they respond online during a crisis.
To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
A summary list of 2012 highlights in digital public affairs and communication.
The booboo is made by the communicator, not the channel. The choice of tool requires the communicator to think carefully about the message they are delivering and how it may or may not be received.
Australian report on social media in local government: measurement, training and emergency communication
The Australian Centre of Excellence for Local Government published the Using Social Media in Local Government 2011 Survey Report this past June. It’s an interesting look at the perceptions and use of social media by bureaucrats. The authors offer many insights from which I could carry on for quite some time. Instead, I’ll share three […]
In yesterday’s post, I noted activists are becoming increasingly creative and innovative with their use of the Internet, particularly social media, to draw blood from their targets. This is still a relatively new phenomenon, that digital campaigns occur in place of those in the real world (I like how Mitch Joel refers to real world as meat […]