Compelling content isn’t enough to attract, retain and engage an audience. Your content only works if supported by an engaging delivery.
The Senate expense and Rob Ford cocaine scandals have reinforced that tearing off the band aid in one swipe is preferable to peeling it off slowly and carefully.
I’m in the process of preparing monitoring and analytics tools to track the online chatter and website traffic for a campaign one of my client’s is launching. It’s extremely important to consider and plan the tracking of online activity and website traffic flows and conversions — just as important as it is to plan the […]
While there are plenty of relationships that serve as the exception to the rule (some might say prove the rule), a vast majority of marriages, particularly the long-lasting ones, move through a series of stages. Each stage builds on the previous until the happy couple becomes, well, happy. An astute metaphorist applied baseball terminology to […]
On March 27th, a house, a few away from our own, caught fire. As much as I was caught up in the inferno and stresses that come to mind as a neighbour, parent and homeowner, I was amazed by the systems that took over seemingly automatically and with the greatest ease. While fires (and campfires) […]
I’ll be speaking at the next IABC Ottawa event, taking place Monday, October 5th. The session is called Onramps to Digital Engagement (click here to register). I’ll be walking the audience through an exploration of digital communications and how content in a variety of forms (text, audio and video) can be used as onramps to engage […]