comScore shares valuable time, place and device data
By November 19, 2014 0 Comments Read More →

comScore shares valuable time, place and device data

Digital public affairs professionals will find a powerful reveal for time, place & device targeting in comScore’s latest report on Canadian Internet usage.

Cutting corners on your podcast reflects poorly on you
By October 24, 2014 0 Comments Read More →

Cutting corners on your podcast reflects poorly on you

Compelling content isn’t enough to attract, retain and engage an audience. Your content only works if supported by an engaging delivery.

Posted in: Podcasting, Social Media
Balancing personal feelings and political campaigning
By May 1, 2014 0 Comments Read More →

Balancing personal feelings and political campaigning

Ms. Stintz was spectactular when she said “Rob Ford’s comments were gross.” Then, I feel she made two campaigning slips.

Crisis communications 101: Tear off the band aid
By May 30, 2013 0 Comments Read More →

Crisis communications 101: Tear off the band aid

The Senate expense and Rob Ford cocaine scandals have reinforced that tearing off the band aid in one swipe is preferable to peeling it off slowly and carefully.

Communicationsball
By August 10, 2012 1 Comments Read More →

Communicationsball

I’m in the process of preparing monitoring and analytics tools to track the online chatter and website traffic for a campaign one of my client’s is launching. It’s extremely important to consider and plan the tracking of online activity and website traffic flows and conversions — just as important as it is to plan the […]

90% of communication is half mental
By January 5, 2011 0 Comments Read More →

90% of communication is half mental

While there are plenty of relationships that serve as the exception to the rule (some might say prove the rule), a vast majority of marriages, particularly the long-lasting ones, move through a series of stages. Each stage builds on the previous until the happy couple becomes, well, happy. An astute metaphorist applied baseball terminology to […]

Crisis management (observations from a real-life documentary)
By December 15, 2010 0 Comments Read More →

Crisis management (observations from a real-life documentary)

On March 27th, a house, a few away from our own, caught fire. As much as I was caught up in the inferno and stresses that come to mind as a neighbour, parent and homeowner, I was amazed by the systems that took over seemingly automatically and with the greatest ease. While fires (and campfires) […]

The right tool for the job
By November 24, 2010 0 Comments Read More →

The right tool for the job

When selecting a digital channel to deliver a message, you need to think beyond the “sex appeal” of the tool you’d like to use and consider the message and desired outcome (if any). I’ve prepared a list of tools along with a summary of how you might consider using them. Note that each tool allows […]

Out-of-the-echo-chamber thinking
By November 19, 2010 0 Comments Read More →

Out-of-the-echo-chamber thinking

Over breakfast earlier this week, David Hicks and Vincent White (both of CNW) and I talked about the number of communications associations and the regular stream of events taking place in the Ottawa area. Among those we named are CPRS, IABC, Social Media Breakfast and Third Tuesday. Each of these groups, others and conferences, offer […]

What next?
By November 1, 2010 7 Comments Read More →

What next?

Whether for a consumer marketing or political election campaign, short-term social media strategies need a post-campaign plan. Call me sentimental, but I don’t think shutting things down is an effective use of the effort required to build a community, nor does it send a particularly rewarding message to the people who opted-in on your encouragement. […]

Engagement lessons from voice mail spam
By October 6, 2010 2 Comments Read More →

Engagement lessons from voice mail spam

Two voice mail spam messages I received over the last seven days teach a lot about engagement — even if I only listened to enough of each to have that educational experience and then (sadly) deleted them. I realize they would have made great case studies in a presentation. The first voice mail message came […]

Return on Fear: Bringing the social intranet into your organization
By December 10, 2009 0 Comments Read More →

Return on Fear: Bringing the social intranet into your organization

The conversation at day one of the 14th Intranets for Corporate Communications conference surrounded the evolution of corporate intranets from the traditional centralized model to the de-centralized social model based on social technologies made popular on the Internet. I could list the myriad of specific reasons shared by predominantly government organizations for keeping social technologies […]