To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
Give up control. That’s a refrain I’ve often heard in conversations about the relationship organizations should have with their brand in the age of digital communication. I was reminded of that when I read the story of the London Organizing Committee of the Olympic and Paralympic Games (LOCOG) being heavy-handed in their protection of the [...]
One year ago we enjoyed an incredible week long vacation on Beaver Lake. We had the privilege of using the cottage of a family that had kindly donated its available weeks to Cottage Dreams, a charity called which connects people who have been through cancer treatment with cottages that are vacant for one week periods. It’s simple. [...]
In the real world, communities have historically formed around geography (e.g. neighbourhood), common interests (e.g. politics) and common situations (e.g. parenthood). The good news is that the digital world is part of the real world. So, online communities similarly form around geography, common interests and common situations. There is a common belief about online communities [...]
One of the cornerstones of relationship building is the time and attention afforded for connecting with other individuals. This is true of developing personal and professional relationships. In fact, many people will tell you that the foundation of a marriage is communication; actually taking the time to connect and maintain a strong connection with your [...]