Social media releases: five harsh thoughts
By February 26, 2010 9 Comments Read More →

Social media releases: five harsh thoughts

Despite their growing popularity, I’ve never been much of a fan of Social Media Releases (SMRs). In case you’re unfamiliar with the term, a SMR is the new-age cousin of the Media Release (MR), a traditional communication tool whose purpose is to draw media attention to information that (theoretically) has value for target audiences. Some […]