Whose point of view does your content speak to? It’s all about which way the lens (really and figuratively) is pointing.
Effective digital campaigning means being strategic about who you follow, and how many people and organizations you follow.
On this edition of the Digital Campaigning Done Right podcast, I respond to a comment from someone in the audience.
The most effective modern campaigns treat digital as integral to reaching goals. Digital Campaigning Done Right does not treat digital as an afterthought.
On this edition of Digital Campaigning Done Right I ask, “do you know who’s following you and why?”