Understanding which tools you’re using, why and how is central to online success. So is embracing digital culture.
Opportunistic use of social media can be interpreted in the same way as only being contacted by a friend when they need help with a move.
NationBuilder is among the most powerful, most affordable, and most scalable digital public affairs tools. Mike and Edward explain how.
On paper, this MNC2014 session seemed a shoo-in for discussion on the role of digital in the future of politics and political campaigning.
Industry Minister James Moore spoke passionately about the railway and Internet as nationbuilding devices at MNC2014.
Today’s digital makeover considers how the online activities of party “leaders” can be problematic if they model online apathy to other caucusmates.
Dean Allison comes from a cohort of MPs aware of the tools of modern communication and engagement, though apparently uncommitted to using them effectively.
Kingston and the Islands MP Ted Hsu has not only found his inner MP, he’s found his inner digital native MP.
This digital makeover highlights that a weak digital presence is perhaps more strategically-problematic than no presence at all.
Taking care of the small things: a digital makeover shouldn’t be highlighting the importance of current information and linked properties.