Campaign teams have figured out how to create effective and impactful video specifically to reach and engage an Internet audience.
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.
An analysis of the demographic segments, technology platforms, gender skews, geography and participant vs. lurker ratios of participants in #elxn42.
How effectively did the party leaders use social media during the campaign? Did they attract desired attention online and off?
Analysis of election issues discussed on Twitter brings an important question to mind: did Twitter predict the outcome of #elxn42?