Understand the strengths and challenges of your social media toolkit
To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
We’re just seven days away from the seventh and final edition of PAB, the conference formerly known as Podcasters Across Borders (imagine an audio recorder with a squiggle through it). Despite its strong roots in podcasting, the conference hasn’t been specifically about the audio arts since 2007. PAB has evolved into a conference about content creation, audience [...]
When it comes to the world of digital, politicians face a bit of a predicament right now. In fact the whole digital political ecosystem is in a bit of limbo. We’re past the era during which online engagement wasn’t possible and haven’t yet arrived at the era of mass public participation and true engagement in [...]
In his book “Wild Thing”, new-wave-breaking booking agent Ian Copeland recalls Sting’s reluctance for The Police to make the shift from performing in relatively small-large venues to arenas and stadiums. Sting was concerned about losing connection with the audience. It was only when The Police were taken to see Bruce Springsteen perform at Madison Square [...]
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