The makeup of the CPC leadership candidates’ social media followings is much more revealing than the recognition of their size.
The real value for CPC leaderhsip online activity is in reaching people and inspiring them to respond to posts with productive comments of their own.
Like most MPs, several of the CPC leadership candidates have an unhealthy dependency on being in their own photographs.
Most MPs fail to understand and embrace digital culture. Rather, they stand on a soapbox with a digital bullhorn. This is asocial (maybe antisocial) media.
These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.