For those who measure their social media success by the number of likes, shares, follows and retweets they attract, there are click farms.
MP Niki Ashton on Facebook as an early warning system and community gathering place, and refining the use of digital when different outcomes are considered.
MP Paul Dewar on social media for political candidates, sitting politicians, leadership races and digital diplomacy.
Minister Michelle Rempel on the thornier side of online, being real, and social media as a source of important information and breaking news.
Excerpts from a conversation with Liberal MP Sean Casey, a guarded lawyer turned digitally-engaged MP.