These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.
The Government of Canada’s new theme-based brand strategy is going to confuse government communicators and the public.
Our daughter was uncharacteristically 3.5 hours late coming home. So, I turned to our social graph, physical and Facebook, and found her safe.
On Facebook, elections are the most talked about issues when they happen in a country. What can candidates do to be part of the buzz?
For those who measure their social media success by the number of likes, shares, follows and retweets they attract, there are click farms.