I’ll be speaking about the delicate balance of emotion, relatability and information to activate the public through online communication.
A summary list of 2012 highlights in digital public affairs and communication.
I wrote earlier this week Social Media entering their third act of the year. So, perhaps this is a good time to outline the three acts.
In yesterday’s post, I noted activists are becoming increasingly creative and innovative with their use of the Internet, particularly social media, to draw blood from their targets. This is still a relatively new phenomenon, that digital campaigns occur in place of those in the real world (I like how Mitch Joel refers to real world as meat [...]
Greenpeace and Shell have been the subject of a lot of meta-news lately. In case you haven’t yet heard, Greenpeace staged an elaborate mock-party of Shell executives celebrating the beginnning of experimental drilling in the Arctic. It was part of a creative and rather complex campaign built around a website, social media properties, photos and [...]