I’ll be speaking about the delicate balance of emotion, relatability and information to activate the public through online communication.
Canada joined more than a dozen other countries with access to Facebook’s organ donor initiative. 275,000 people have become registered organ donors through Facebook since it launched this initiative in May.
I had the privilege of being invited to attend today’s media event to welcome home double-lung transplant recipient Hélène Campbell. The event was hosted by Jeff Mauler of Ottawa’s Hot 89.9 at the Government of Canada Conference Centre. Minister of Health Leona Aglukkaq presented Hélène with a traditional Inuit ulu which represents strength. Ms. Aglukkaq also […]
Hélène Campbell will be welcomed back home to Ottawa tomorrow. The event will be hosted at 11:30am at the Centennial Flame on Parliament Hill in the Sussex Lounge of the Government Conference Centre, 2 Rideau Street [update: location changed due to the risk if thundershowers] by Federal Minister of Health Leona Aglukkaq, Nepean-Carleton MP Pierre Poilievre and […]
Friday was Hélène Campbell day in Ottawa. Following a ceremony at Ottawa City Hall, Conservative MP Harold Albrecht led a Torch of Life procession to Parliament Hill. Master of Ceremony Jeff Mauler from Hot 89.9 introduced Liberal MP Kirsty Duncan, NDP MP Peter Stoffer, Green Party MP Elizabeth May, Conservative MPP Lisa MacLeod, Torch of […]
Hélène Campbell is 20 years old. You may have heard of her. She’s become something of a celebrity in the last month. She’s used social media to help her raise awareness of blood and organ donation. Hélène has a degenerative lung disease and needs a double lung transplant. With the help of friends, she’s taken […]