Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.
IdleNoMore has reinvented itself. Still, it has a lot of work to do to regain the level of public interest the movement enjoyed last winter.
A new report provides an expanded analysis of online activities associated with the Idle No More movement including levels of engagement, sentiment, themes and the cycle of public opinion.
IdleNoMore celebrated its six month last week. As more people have taken to using the hashtag for all forms of criticism, have the voices who started the movement been marginalized?
The death of Elijah Harper and a report suggesting conditions are ripe for an indigenous uprising weren’t enough to reignite public interest in IdleNoMore.
Analysis of Idle No More online activity for May 5 through 11, inclusive. Analysis was performed using Marketwired/Sysomos Heartbeat.
Analysis of Idle No More online activity for April 80 through May 4, inclusive (using Marketwired/Sysomos Heartbeat).
The apparent slow down of events and measurable drop in online activity raises questions as to when IdleNoMore will return to the public conscious.