Minister Sajjan’s digital makeover reveals the importance of personality-driven content that connects, calls to action and being cleverly creative.
This is the advice I would give to each of the three major political parties if I were responsible for their digital strategy.
The first digital makeover of the 42nd Parliament notes the importance of keeping information current, accurate and with video support.
Campaign teams have figured out how to create effective and impactful video specifically to reach and engage an Internet audience.
Harjit Sajjan, Canada’s new Minister of Defence, has become something of an Internet sensation through the combination of three specific ingredients.