Campaign teams have figured out how to create effective and impactful video specifically to reach and engage an Internet audience.
Harjit Sajjan, Canada’s new Minister of Defence, has become something of an Internet sensation through the combination of three specific ingredients.
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.
An analysis of the demographic segments, technology platforms, gender skews, geography and participant vs. lurker ratios of participants in #elxn42.
How effectively did the party leaders use social media during the campaign? Did they attract desired attention online and off?