This is the advice I would give to each of the three major political parties if I were responsible for their digital strategy.
The digital makeover of MP Carol Hughes reveals the importance of quality, relevance and keeping house.
How effectively did the party leaders use social media during the campaign? Did they attract desired attention online and off?
MP Niki Ashton on Facebook as an early warning system and community gathering place, and refining the use of digital when different outcomes are considered.
MP Paul Dewar on social media for political candidates, sitting politicians, leadership races and digital diplomacy.