Conference Saturdays: When in doubt have cultists attack
By February 2, 2013 0 Comments Read More →

Conference Saturdays: When in doubt have cultists attack

What can communicators, community-builders and campaign organizers learn from Dungeons and Dragons? Julien Smith explains.

Three sleeps to PAB2012 – the last PAB
By June 5, 2012 0 Comments Read More →

Three sleeps to PAB2012 – the last PAB

There are three more sleeps until PAB2012, the seventh and final PAB conference. Despite its origins and what the letters of the name may suggest to you, the conference is (and in many ways has always been) about creativity, content creation, audience engagement and community building. One of the main takeaways of the annual conference […]

Conference Saturdays: What makes great media resonate
By March 10, 2012 0 Comments Read More →

Conference Saturdays: What makes great media resonate

Media that “resonates” attracts and engages audiences. This is particularly important in public affairs. There are countless examples. Recently, the #Kody2012 campaign serves as a macro scale example, and #BeAnOrganDonor on the comparatively micro scale. In today’s Conference Saturday, Age of Persuasion co-creator and then-writer Mike Tennant examines the role of creative in the modern age […]

PAB2011 on my mind
By January 7, 2011 0 Comments Read More →

PAB2011 on my mind

Bob and I are starting to put our ideas together for PAB2011. Which probably means I’ll be blogging regularly about it as we gear up for the event. Here’s a video of Andrea’s JOLT at last year’s conference. It speaks to the importance of the connections we make through our creative projects, the impact of […]

Beyond Words: What makes great media resonate
By August 25, 2010 1 Comments Read More →

Beyond Words: What makes great media resonate

For the first time in the five year history (so far) of the conference, the 2010 edition of PAB featured a balanced mix of speakers from both in and outside the fishbowl. That’s to say, this year’s program featured about 50 per cent external ideas, observations and energy. One such speaker was Mike Tennant, co-creator and […]

Content creation, death and digital legacy
By August 23, 2010 0 Comments Read More →

Content creation, death and digital legacy

Most content creators don’t consider the sweeping terms of service of the various sites on which they have accounts and post content (Facebook, Flickr, Gmail, etc…). We just happily share our thoughts and experiences with the world without considering the life of our content after we’ve moved on from this world. Derek Miller was the […]

The world has changed…now what?
By July 30, 2010 0 Comments Read More →

The world has changed…now what?

Barry McLoughlin kicked off PAB2010 with a keynote that examined the general perception of digital media in the eyes of big media and big corporations. He compared signal-to-noise ratios of content creators — from the amateur hobbyist to public figures who should know better — interspersed with the odd impression. Mr. McLoughlin punctuated his talk by […]

Evolution of media intimacy (Tod Maffin at PAB2010)
By July 28, 2010 0 Comments Read More →

Evolution of media intimacy (Tod Maffin at PAB2010)

Clip videos of the PAB2010 conference speaking sessions are starting to appear online. The first of the series is a nine-minute section of Tod Maffin‘s workshop on “IT”. Specifically, the video focuses on the evolution of media intimacy, from “original” stage performance, through radio, television and now digital media including podcasting.

When in doubt, have cultists attack
By July 14, 2010 0 Comments Read More →

When in doubt, have cultists attack

Bob Goyetche and I invited Julien Smith to speak at the inaugural Podcasters Across Borders conference in 2006. Back then he was just Julien Smith, the relatively unknown yet popularly cool creator of the In Over Your Head podcast and scandalously one of the original members of Podshow, and PAB was in its only iteration […]

Online relationships and real life – finding your sweet spot
By July 13, 2010 0 Comments Read More →

Online relationships and real life – finding your sweet spot

Most content creators (myself included) will tell you the most important ingredients to achieve resonance with online audiences are transparency and authenticity. Content that’s less than genuine won’t carry the same impact with readers, listeners and viewers. That’s why the average person is able to “compete” online with media outlets and corporate marcom campaigns — […]

The currency of relevance
By July 12, 2010 0 Comments Read More →

The currency of relevance

There was a lot of positive chatter about the speaking program during PAB2010, particularly about the JOLT!s which were on fire this year. That conversation continued at breakfast with Whitney Hoffman on the Sunday morning of the conference. Andrea pointed out the speaking sessions and JOLT!s are the perfect complement since the speaking sessions naturally […]

Thank God I’m an amateur
By July 9, 2010 0 Comments Read More →

Thank God I’m an amateur

It’s Friday. We all need something light to wrap up the week. Not surprisingly, I have something to share from PAB2010 that fits that bill. John Meadows has the ability to be insightful, critical and funny (a very dry sense of humour) at the same time. An important part of his charm is that he […]