To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
Rebecca Blake’s philosophy on success and ingenuity is based on what people do naturally. What we discover naturally is to share, have empathy and be generous.
Mitt Romney’s digital director Zac Moffatt calls “follows” and “likes” vanity metrics. They’re meaningless and fail to show the true impact of a campaign.
Notwithstanding the fact that I’m an Arrested Development fanboy, there is a lot to learn about the creative process, chance, teamwork, dynamics and relationships from this outstanding and insightful panel — the producers and cast of Arrested Development at the 2011 New Yorker Festival this past October. This is worth the full one hour and […]
Bill C-30 has not been without controversy. The long list of sensationalized touch points have assured it a place in daily social media chatter and news reports for at least a few more weeks. Sparring between con vs. pro Bill C-30 groups has amplified tensions and perhaps even confusion — particularly given the focus on […]
I’ll be joining Dan Robertson and Katie Telford on a panel called Deconstructing Election Campaigns. This IABC event is taking place Tuesday, October 25, 6-8 p.m. at the Marriott Downtown Eaton Centre Hotel in Toronto. The panel is described as follows: In the past 12 months, we have seen municipal, federal and provincial campaigns drive the news agenda. […]