Understand the strengths and challenges of your social media toolkit
By April 5, 2013 0 Comments Read More →

Understand the strengths and challenges of your social media toolkit

To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.

How Social Media is Changing Politics and Reporting at CJFJtalk (2 of 2)
By March 29, 2013 1 Comments Read More →

How Social Media is Changing Politics and Reporting at CJFJtalk (2 of 2)

Some of the many key points raised by MPs Megan Leslie (NDP) and Marc Garneau (Liberal) and Mayor Jim Watson on the CJFJtalk political panel on social media.

How Social Media is Changing Politics and Reporting at CJFJtalk (1 of 2)
By March 28, 2013 1 Comments Read More →

How Social Media is Changing Politics and Reporting at CJFJtalk (1 of 2)

The Canadian Journalism Foundation hosted #CJFJtalk, a double-header of panels under the banner “On the Hill, Online & In the Loop: How Social Media is Changing Politics & Reporting.”

Work naturally to build trust and credibility
By November 29, 2012 0 Comments Read More →

Work naturally to build trust and credibility

Rebecca Blake’s philosophy on success and ingenuity is based on what people do naturally. What we discover naturally is to share, have empathy and be generous.

Vanity vs. actual metrics
By September 10, 2012 0 Comments Read More →

Vanity vs. actual metrics

Mitt Romney’s digital director Zac Moffatt calls “follows” and “likes” vanity metrics. They’re meaningless and fail to show the true impact of a campaign.

The second screen is becoming increasingly pivotal
By September 8, 2012 1 Comments Read More →

The second screen is becoming increasingly pivotal

Adam Sharp (Twitter), Daniel Sieberg (Google) and Adam Conner (Facebook) discuss measuring online conversation and how it both influences and is influenced by campaigns.

Media integration in the classroom (and life)
By May 25, 2012 0 Comments Read More →

Media integration in the classroom (and life)

It’s been a particularly busy month with client work and teaching a digital communication class at Algonquin College.  My particular curriculum focused on understanding the nuances of different digital channels, communication styles, content creation, storytelling, and brand and reputation management. It was during class yesterday I realized it was time to reactivate my blog even if […]

Conference Saturdays: Creative process and teamwork
By April 21, 2012 0 Comments Read More →

Conference Saturdays: Creative process and teamwork

Notwithstanding the fact that I’m an Arrested Development fanboy, there is a lot to learn about the creative process, chance, teamwork, dynamics and relationships from this outstanding and insightful panel — the producers and cast of Arrested Development at the 2011 New Yorker Festival this past October. This is worth the full one hour and […]

Understanding Bill C-30 panel discussion
By March 2, 2012 1 Comments Read More →

Understanding Bill C-30 panel discussion

Bill C-30 has not been without controversy. The long list of sensationalized touch points have assured it a place in daily social media chatter and news reports for at least a few more weeks. Sparring between con vs. pro Bill C-30 groups has amplified tensions and perhaps even confusion — particularly given the focus on […]

Fresh life for a dated social media conversation
By March 2, 2012 0 Comments Read More →

Fresh life for a dated social media conversation

This year’s Take the Leap From Good to Great! Forum wrapped up with a strong panel brought together to examine how social media is shaping daily news content. Joe Thornley, Mel Coulson and Scott Hannant explored three main themes: how media has shaped their own consumption habits, how competition from social media has forced news organizations to […]

Deconstructing Election Campaigns in 2 hours (we just scratched the surface)
By October 26, 2011 0 Comments Read More →

Deconstructing Election Campaigns in 2 hours (we just scratched the surface)

I had the privilege of joining Dan Robertson and Katie Telford on a panel titled Deconstructing Election Campaigns. It was an event organized by IABC Toronto that took place last night. The discussion was fascinating. I’m constantly reminded how politics provides ample fascinating examples of why digital and traditional methods of engagement and communication need to […]

Deconstructing election campaigns
By October 14, 2011 1 Comments Read More →

Deconstructing election campaigns

I’ll be joining Dan Robertson and Katie Telford on a panel called Deconstructing Election Campaigns. This IABC event is taking place Tuesday, October 25, 6-8 p.m. at the Marriott Downtown Eaton Centre Hotel in Toronto. The panel is described as follows: In the past 12 months, we have seen municipal, federal and provincial campaigns drive the news agenda. […]