Today’s digital makeover shows digital strategy, online property maintenance and the human connecting elements are often overlooked by MPs.
Today’s digital makeover reveals MPs are generally quite good at what they do online. It’s just that they apparently don’t put a stake in the long game.
In this digital makeover, we’re reminded of the importance of unscripted engaging content, being the master of your properties, and being engaged.
Building a strong and engaged community which can get involved in matters of importance means paying attention to the technical and social details.
Today’s digital makeover considers the importance of integrating digital and “real world” for more effective calls to action and follow-through.
Understanding which tools you’re using, why and how is central to online success. So is embracing digital culture.
Opportunistic use of social media can be interpreted in the same way as only being contacted by a friend when they need help with a move.
Today’s digital makeover considers how the online activities of party “leaders” can be problematic if they model online apathy to other caucusmates.
Dean Allison comes from a cohort of MPs aware of the tools of modern communication and engagement, though apparently uncommitted to using them effectively.
Kingston and the Islands MP Ted Hsu has not only found his inner MP, he’s found his inner digital native MP.
This digital makeover highlights that a weak digital presence is perhaps more strategically-problematic than no presence at all.