NDP MP and Science and Technology Critic Laurin Liu on becoming an MP at age 20, balancing personal and political online, and injecting an entrepreneurial spirit to her role as a Parliamentarian.
Another in my digital makeover which highlights the need for current information, consistent branding and content/engagement focused on the MP.
Today’s digital makeover shows digital strategy, online property maintenance and the human connecting elements are often overlooked by MPs.
If you make changes to your website’s structure, be sure to redirect obsolete pages to relevant current pages. And, avoid publicly visible placeholder text.
Online credibility and influence is built on followings in niche interests. Changing a cabinet or shadow cabinet position could become counter-productive in the maturing digital age.
Today’s digital makeover reveals MPs are generally quite good at what they do online. It’s just that they apparently don’t put a stake in the long game.