IdleNoMore has reinvented itself. Still, it has a lot of work to do to regain the level of public interest the movement enjoyed last winter.
‘Drivers’ and celebrities help energize a movement as illustrated by the top 10 tweeters and tweets of the first two months of Idle No More.
Canada accounted for 79% of all chatter, followed by the United States (16%). The remainder of international mentions combined for 6% of all traffic.
A look at how Idle No More sentiment evolved from 76% positive in early December to 50% in January.
Idle No More was started by four women and functioned as a largely female-driven movement in its early days.
Does Idle No More have enough momentum and a good enough growth strategy to see any of it goals across the finish line?