A new study identifies a correlation (not causation) of tweet count to election victories. Analysis of the recent BC election validates the findings.
Preston Manning shares his views on the role of social media in politics, issue campaigns and making sure the right message is presented the right way on the most effective channel(s).
‘Drivers’ and celebrities help energize a movement as illustrated by the top 10 tweeters and tweets of the first two months of Idle No More.
Canada accounted for 79% of all chatter, followed by the United States (16%). The remainder of international mentions combined for 6% of all traffic.
A look at how Idle No More sentiment evolved from 76% positive in early December to 50% in January.
Idle No More was started by four women and functioned as a largely female-driven movement in its early days.