Virtual is where real happens
By July 20, 2012 1 Comments Read More →

Virtual is where real happens

In yesterday’s post, I noted activists are becoming increasingly creative and innovative with their use of the Internet, particularly social media, to draw blood from their targets. This is still a relatively new phenomenon, that digital campaigns occur in place of those in the real world (I like how Mitch Joel refers to real world as meat […]

Six degrees of faux-real-crisis media coverage
By July 19, 2012 2 Comments Read More →

Six degrees of faux-real-crisis media coverage

Greenpeace and Shell have been the subject of a lot of meta-news lately. In case you haven’t yet heard, Greenpeace staged an elaborate mock-party of Shell executives celebrating the beginnning of experimental drilling in the Arctic. It was part of a creative and rather complex campaign built around a website, social media properties, photos and […]