It was a costly day for Tom Flanagan. Sysomos MAP helped me identify the online outrage of his remarks labeled repugnant by the Prime Minister.
Jack Layton tributes were held across the country yesterday, the first anniversary of his death. The tributes and commentary also poured out online. I used Marketwire/Sysomos MAP to do some analysis of the activity. Here is a summary of what I observed. Jack Layton was mentioned or referenced online 10,159 times, yesterday. Twitter was the most [...]
An editorial in Friday’s edition of The Economist caused a minor ripple on Twitter. From Friday through Sunday, 265 tweets were issued (22 in French) from 235 Twitter accounts. The Economist piece, Time to flip: The voters may be starting to tire of the prime minister’s bullying, was picked up the National Post and other Canadian news organizations [...]
Perhaps you’ve heard of Hélène Campbell. She’s a 20 year-young woman in need of a double-lung transplant. If you have heard of her, it’s because of social media. Rather than silently hope people are signing organ donor cards to help her and others like her, Hélène and her friends have put organ donation into the public [...]
I’m fascinated by what Twitter does and doesn’t tell us about political issues. While there are many purported examples of how Twitter made or killed a political issue or career, I can offer just as many many more examples of how everyone raved about Twitter moving the needle only to be proven wrong. If you [...]
Since yesterday’s post, I’ve been thinking a lot about the This Too Shall Pass Effect. Specifically, I’ve been thinking about how the effect applies to issues management. After all, can public affairs and political campaigns reliably count on the the ADD nature of the social web in their handling of the unexpected? Do issues really [...]
I’ve written several times about what I call the This Too Shall Pass Effect. It applies in issues and sensations. The central theory has to do with the level of online activity on a particular issue; the slope of fatigue (downslope) is as dramatic as the slope of interest (upslope). The good news for those [...]
The #kony2012 campaign, an effort to bring Ugandan warlord Joseph Kony to justice, is succeeding in its efforts to achieve a mass of public awareness. The online buzz has attracted a lot of mainstream media attention. I was a guest of CTV Newchannel’s Afternoon Express today to speak about the elements that have made #kony2012 [...]