The Toronto Blue Jays guest experience staff know how to make digital eye contact.
I remember the exact moment I decided Porter Airlines was going to lose their campaign for a runway extension at Billy Bishop airport. It’s a textbook lesson for integration, particularly in digital public affairs.
Podcamp Toronto has become a digital marketing conference with sessions on Twitter analysis, crisis communication and the psychology of persuasion.
Any conference which offers the opportunity to learn, share and connect is worth attending. That’s why I’ve registered for PodCamp Toronto.
Unlike other public figures who have reason to be embarrassed by their actions (or at least humiliated for being caught), Dr. Spence has taken ownership of his mistake.
It started with what most people would dismiss as trivial — an at bat. If you’re unfamiliar with the term, it’s baseball-speak for a player’s turn to face a pitcher. This wasn’t just any at bat. It turned out to be the final at bat in a 16-inning ball game. Blue Jay catcher J.P. Arencibia […]
I’ll be joining Dan Robertson and Katie Telford on a panel called Deconstructing Election Campaigns. This IABC event is taking place Tuesday, October 25, 6-8 p.m. at the Marriott Downtown Eaton Centre Hotel in Toronto. The panel is described as follows: In the past 12 months, we have seen municipal, federal and provincial campaigns drive the news […]