The Toronto Blue Jays guest experience staff know how to make digital eye contact.
I remember the exact moment I decided Porter Airlines was going to lose their campaign for a runway extension at Billy Bishop airport. It’s a textbook lesson for integration, particularly in digital public affairs.
If you’re not communicating and building community online to augment your in-person efforts, you’re probably working against people who are.
Podcamp Toronto has become a digital marketing conference with sessions on Twitter analysis, crisis communication and the psychology of persuasion.