PorterPlans vs NoJetsTO: A campaign case study of the air and ground war
By April 1, 2014 0 Comments Read More →

PorterPlans vs NoJetsTO: A campaign case study of the air and ground war

I remember the exact moment I decided Porter Airlines was going to lose their campaign for a runway extension at Billy Bishop airport. It’s a textbook lesson for integration, particularly in digital public affairs.

Posted in: News and Notes
Ignore the Ford Nation YouTube channel at your own peril
By February 18, 2014 6 Comments Read More →

Ignore the Ford Nation YouTube channel at your own peril

If you’re not communicating and building community online to augment your in-person efforts, you’re probably working against people who are.

Podcamp, camel cigarettes and Aristotle’s ethos
By February 23, 2013 0 Comments Read More →

Podcamp, camel cigarettes and Aristotle’s ethos

Podcamp Toronto has become a digital marketing conference with sessions on Twitter analysis, crisis communication and the psychology of persuasion.

Conference Saturdays: back to camp, and digital lies
By January 26, 2013 0 Comments Read More →

Conference Saturdays: back to camp, and digital lies

Any conference which offers the opportunity to learn, share and connect is worth attending. That’s why I’ve registered for PodCamp Toronto.

‘I have invited criticism and condemnation’: a model apology
By January 10, 2013 1 Comments Read More →

‘I have invited criticism and condemnation’: a model apology

Unlike other public figures who have reason to be embarrassed by their actions (or at least humiliated for being caught), Dr. Spence has taken ownership of his mistake.

Is your organization experienced?
By July 5, 2012 0 Comments Read More →

Is your organization experienced?

It started with what most people would dismiss as trivial — an at bat. If you’re unfamiliar with the term, it’s baseball-speak for a player’s turn to face a pitcher. This wasn’t just any at bat. It turned out to be the final at bat in a 16-inning ball game. Blue Jay catcher J.P. Arencibia […]

Posted in: Rambles
Conference Saturdays: The antidote to apathy
By February 25, 2012 0 Comments Read More →

Conference Saturdays: The antidote to apathy

Deconstructing election campaigns
By October 14, 2011 1 Comments Read More →

Deconstructing election campaigns

I’ll be joining Dan Robertson and Katie Telford on a panel called Deconstructing Election Campaigns. This IABC event is taking place Tuesday, October 25, 6-8 p.m. at the Marriott Downtown Eaton Centre Hotel in Toronto. The panel is described as follows: In the past 12 months, we have seen municipal, federal and provincial campaigns drive the news agenda. […]

Nothing beats being there
By February 22, 2010 1 Comments Read More →

Nothing beats being there

The good news is Andrea’s completed two-thirds of her chemo program. If things continue to take place on schedule, we’ll be ringing the bell in the chemotherapy clinic sometime around 3 p.m. on April 1. No doubt I’ll have that event fully documented. (You can follow along at WeCanRebuildHer.com) The disappointing news is that chemo […]

Social media marketing case studies site launches
By February 20, 2010 0 Comments Read More →

Social media marketing case studies site launches

PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on. Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop […]

Textual Healing at PodCamp Toronto
By January 31, 2010 0 Comments Read More →

Textual Healing at PodCamp Toronto

Andrea and I are really disappointed that we won’t be able to attend PodCamp Toronto this year. It’s always a great event at which to learn, meet new people and reconnect with our friends. However, with Andrea in chemotherapy right now, we have to sit this one out. The good news is that we’ll be […]

BookCampTO explored the publishing ecosystem
By June 8, 2009 6 Comments Read More →

BookCampTO explored the publishing ecosystem

You can be excited by the way things will be or steadfastly attached to the way things have been. BookCamp TO was about embracing the potential of the book publishing industry and working towards a common understanding of the challenges that are being faced. And it worked.  I believe the success of BookCamp TO was […]

Posted in: News and Notes