These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.
Use of Twitter by Canadians to express and engage in political discourse (identified wth #cdnpoli) has grown significantly over the last few years.
Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.
Is the @Canada Twitter account really for digital diplomacy? Or, is it a stew of marketing messages ostensibly for an international audience.
Can analyzing the accounts our political leaders follow reveal who they are as people? Twitter may just help us do a political personality assessment.