Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.
Is the @Canada Twitter account really for digital diplomacy? Or, is it a stew of marketing messages ostensibly for an international audience.
Can analyzing the accounts our political leaders follow reveal who they are as people? Twitter may just help us do a political personality assessment.
Veterans Affairs is facing criticism for a promoted tweets campaign. Is online paid media a smart choice for government departments?
I had the opportunity to spend uninterrupted time geeking out about politics and digital with Herb Gray, one of Canada’s most respected politicians.