It’s clear #elxn42 is the election hashtag of choice. So, is #fe42 a niche conversation, or a failed attempt at trailblazing by a government department?
These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.
Use of Twitter by Canadians to express and engage in political discourse (identified wth #cdnpoli) has grown significantly over the last few years.
Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.
Is the @Canada Twitter account really for digital diplomacy? Or, is it a stew of marketing messages ostensibly for an international audience.