Stephen Harper was Canada’s first Prime Minister to have to change the PM branding of his social media accounts. He missed one.
There’s a reason Twitter is THE platform for breaking news, humanitarian coordination and urgent real-time communication… and zingers.
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.
An analysis of the demographic segments, technology platforms, gender skews, geography and participant vs. lurker ratios of participants in #elxn42.
Twitter is not Facebook, LinkedIn or a blog. Trying to become them, or compete on their terms, means Twitter risks becoming redundant.