I’m a bit of a purist when it comes to videos which strive to strike an emotional chord. These campaign videos fall somewhere on a sincerity spectrum.
The problem with 24 Seven is not the premise; it’s the execution.
The opening ceremonies at the Ottawa RedBlacks game included a powerful tribute to fallen soldiers Patrice Vincent and Nathan Cirillo and a communal singing of O Canada.
In Troll, poet Shayne Koyczan says it perfectly. Again.
At the encouragement of a few of my online followers, I’ve decided to add more video content to the digital public affairs mix.