Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.
Attention spans have changed. Communication norms have changed. Educational outreach means putting helpful (and concise) tips first, background information a click away.
An easy 4-step workaround to watch videos blocked by “This video is not available” on mobile devices and tablets.
Old Spice reminds us “if you fill your brain with knowledge, there won’t be any room for dreams.”
As fun as this video of Jerry Seinfeld and President Obama is, and it is fun, I rather enjoy that this isn’t actually a show about nothing. It’s a show about people.