The problem with 24 Seven is not the premise; it’s the execution.
No one leader has the monopoly on effective use of YouTube.
If you’re not communicating and building community online to augment your in-person efforts, you’re probably working against people who are.
To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
Dan Albas’ name crossed my screen recently as I prepared a list of the top 10 most-actively tweeting MPs of 2012. Time to do dust off my Digital Makeover series.