To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
Dan Albas’ name crossed my screen recently as I prepared a list of the top 10 most-actively tweeting MPs of 2012. Time to do dust off my Digital Makeover series.
The #kony2012 campaign, an effort to bring Ugandan warlord Joseph Kony to justice, is succeeding in its efforts to achieve a mass of public awareness. The online buzz has attracted a lot of mainstream media attention. I was a guest of CTV Newchannel’s Afternoon Express today to speak about the elements that have made #kony2012 […]
Prior to announcing his candidacy for the NDP leadership, he didn’t have a Twitter account. That was something of lore among political observers. In fact, Evan Solomon pursued the issue during his appearance on CBC’s Power and Politics. That’s all changed now. I’m talking about Thomas Mulcair. And today, after performing a digital makeover of […]
Jim Karygiannis was in the news a few weeks ago, promoting the need for speed limiters following a horrific car crash in Toronto believed to be street-racing related. Part of the online attention included a powerful video produced by The Toronto Star which he posted to his YouTube channel. And so, Mr. Karygiannis becomes the subject of […]
I wasn’t planning on doing a second digital makeover in the same week. However, this MP has been in the media lately and I figured there was relevance in doing a makeover of this MP now. I’m talking about Labour Minister Lisa Raitt. Ms. Raitt is the MP who had to publicly apologize for referring […]
This is the first in a new series of posts I’m going to publish. In each, I’ll do an assessment of one politician’s web presence. To be clear, each of these posts will examine and make recommendations for the MP to have a greater impact online. I am not going to redesign their websites. In […]
I’ve been fairly critical of the Ontario NDP’s use of digital in their election campaign. Well, to be fair, they’ve done very little well as a party. So, I was just YouTube surfing, following a chain of videos leading from a recent episode of NPR’s amazing storytelling radio program This American Life. I was going down […]
When CBC Ottawa film critic Robert Fontaine launched his book Movies Ate My Brain a few years ago, he told the All In A Day radio audience that he suffers through the crap at the theatre so his listeners don’t have to. His work is a “public service.” Let this post be my public service to […]
I knew the term “beach heads” to describe the use of social media channels and how they should relate to a central online presence (read: your website) would become more obvious one day. I used the expression when talking about the Liberal Party’s YouTube video Hey Stephen Harper, stop creeping me on Facebook (see video […]
As a follow-up to last week’s report, Peace, Order and Googleable Government, I’ve create a video which highlights a number of interesting stats. I’m a day behind on my blogging. I’ll be posting additional findings starting later today.