Tricks of the Podcasting MastersTricks of the Podcasting Masters (TotPM) is the latest book about Podcasting. This offering by Rob Walch (Podcast 411) and Mur Lafferty (Geek Fu Action Grip) was released at the beginning of June.

In the interest of full disclosure, I haven’t read any of the previous books (in their entirety) – probably because I didn’t think they had anything to offer that I didn’t already know. However, I have read sections of those books while hanging out at Chapters/Indigo.

TotPM offers information that I haven’t seen in any of the books I have skimmed through. Rob and Mur have done a great job summarizing genres and identifying their standouts from these genres in a case-study style. They offer great insight into the challenges of Podcasting and make strong suggestions on surviving the hobby. The authors also offer ideas for various types of organizations (e.g. mainstream media, NGOs, government agencies, educational institutions, etc..) that may be considering Podcasting as a tool. What they do especially well is present ways to promote your Podcast and they provide a very realistic view of revenue opportunities and how to evaluate them.

Discussions in the book that I have concerns about include the chapter “The Art of the Interview”, and some of the technical areas such as editing and production. Specifically, some of my ideas on conducting and editing interviews are very different than the authors’, and there is a noticeable absence of any worthwhile technical details, a fact that the authors acknowledge in the text. I also feel that the comparison of a newspaper being able to cheaply adopt Podcasting versus a radio station having to invest millions to get into printing was weak; a more accurate and level comparison would have the radio station launching an informative, text-based website.

Podcasting books have been serving up great introductions to the craft. This is the first book that takes Podcasting information to the next level and introduces solid suggestions, creative ideas and realistic data.

If it were up to me, the next book to be published for Podcasters would offer more specific details on editing and production techniques without a slant towards music production.