Amber MacArthur led a talk about the proliferation of video content on the web called Video is Everywhere. The panelists introduced themselves and their roles within their organizations as follows:

  • Dina Kaplan ( original episodic content on the web and matching of content with revenue opportunities
  • Andre Gaulin (CTV): tasked with bringing online social media craziness to television for CTV
  • Guinevere Orvis (CBC): mobile and online strategy production; putting behind the scenes video added value content that doesn’t appear on television online

This panel featured a classic display of the perceived personality stereotypes.

Dina represented the excited and passionate, over-caffinated envangelist of a grassroots community whose passion to create great content is increasingly obscured by the ambition to convert user-generated content into independent wealth. Dina’s near message-track focus was on maximizing revenue opportunities by packing as much advertising into any available corner of a video clip. She also really liked every question (‘That’s a great question”, “It’s a really interesting question”…).

In contrast, Andre explained in his calm demeanor how CTV is working with various production companies to bring terrestrial content to the web and web content to our televisions. When posed with the challenge of explaining why some US content is not available in Canada, he spoke at a high level explaining that rights and licensing is an extremely complicated legal are which involves different production houses with different requirements and licensing restrictions.

Guinevere summed up the session’s unique qualities¬† by eloquently pointing out that the three panelists represent three different approaches that won’t likely converge into a single model, ever. Where CTV is pursuing unique ways of cross-pollinating content from various media, CBC is on the cutting edge of exploiting new technologies to inspire custom content creation and distribution. Among their innovative initiatives (for a public broadcaster) is the distribution of Canada’s Next Great Prime Minister using Bittorrent.

Say what you will about the dinosaurs of broadcast media, their primary interest remains the creation and distribution of quality content using innovative and accessible technologies.  They understand the competitive nature of content creation and consumption. Meanwhile, the grassroots are giddy about the idea making a buck. (note: Dave Fleet suggests that a buck might be more than they will actually make)