2009.02.27

Where technological convergence doesn’t translate

The artwork on the jacket of a vinyl record always seemed real… substantial.  In fact, I remember that some records even included folded posters that could be pinned to your wall.  Perhaps I’m stuck in a different time of the music industry, when hair bands and glam rock was more of the mainstream and the music industry had become more visual.  Of course, I haven’t followed top-40 since the 80s so I shouldn’t really claim there aren’t modern versions of bands like Duran Duran and The Go-Gos.

The digital revolution: on one hand it’s facilitating the ubiquitous creation of art; on the other it’s displacing art with science.  Warm analog recordings made way for clarity of sound and smaller products meant smaller, less substantial art.  While I love my iPhone and the convenience of MP3s, they’ve amplified the de-coupling of music and visual art from products.

I was pleased that John Meadows covered this in the Direct to Disc episode of On The Log, largely because it made me think about the changes to book publishing and how the move to digital ink is affecting book buying and book reading habits.  The biggest casualty of this evolution will be books that depend on visuals as part of the reading experience — children’s picture books — which depend on the vibrancy of colour, the warmth of tone, the use of space and the overall design which includes the dimensions, size, shape and materials.  It would be quite an impressive piece of palm-sized technology that would translate that to the digital world.

Photo: Iconic (whiteboard) album covers uploaded by Simon Lieschke.

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  • http://www.mcleanweb.ca/neverwas Terry

    Mark,

    I am one that believes that eBooks have a great place in the future of publishing. That however does not mean that Printed books will not have a place. As you point out in this post there are some books that will not translate well to eBook format. As careful as my 5 year old can be with electronics, I would not want to give him an eBook reader.

    My son often takes books into his bed with him. He will sit on his bed and flip through the pages “reading” the book. I agree that this would be had to do in eBooks. That being said I’m sure someone would come up with a toddler (indestructible) ebook reader if it came to that.

    Most of the people that I’ve heard supporting eBook, in an intelligent manner, are the first to say that printed books will not go way.

  • http://www.markblevis.com Mark

    I don’t believe the issue is about how fragile an eBook reader is, particularly in the hands of a child, but whether the medium is suited to the message.

    While I see the value of an eBook reader as a convenience for novels, I believe this technology, in its current state, is not a suitable replacement for children’s books that are designed to be visually pleasing and part of a larger tactile and engagement experience. Statically formed technology cannot cater to the demands of dynamically physical material (see the qualities I identify in my post) even if it can be made into a video game — some material is more suited to being mentally stimulating not physically interactive.

    I also should clarify that there may one day be technology that can create an experience analogous to the kind that can be had with children’s picture books of all forms. I learned about Siftables (http://siftables.com/) from a TED talk earlier this week and can see how there are some innovative people that are working on transferring the physical experience to a digital world. The digital world, though, is a long way from being suited for picture books and art books.

  • http://www.tyffanie.com Tyffanie Morgan

    Hmm… Wasn’t it McLuhan who said that the Book will never be replaced with something different? I could be wrong here. However, I am not worried about the book being replaced and discarded. The book has it’s relevance but so does this eBook. I would only suggest that people developing a medium to replace something else should rethink what they are doing. Innovation and developing something that gives people a new experience or way of reaching out is the key to success. In other words, the eBook should be striving for more than the simple replacement of a Book but instead to be it’s own new medium.

    Brain hurts… bye!

  • http://www.mcleanweb.ca/neverwas Terry

    Mark,

    I think I didn’t get across everything that I wanted. I agree with you that kids books are not a good canidate for ebook, especially today. Epaper is black and white right now; I can’t think of a kids book without colour. I know some of my son’s book have 3D and texture aspects that would be difficult to reproduce in E.

    Tyffanie,

    I think your point of a new medium should be that, new, and try to stand on its own. If you think of MP3s, I don’t think they were intended to replace CDs but as something completely different. Ebook readers need to show that they are something different.

  • http://www.markblevis.com Mark

    Terry… after posting my follow-up comment, I realized that I missed the initial point of your comment. I never posted a clarification. Sorry for the confusion and thanks so much for not only leaving your initial comment, but for taking the time to make sure I was clear on your point.

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