Fleishman-Hillard and Harris Interactive published the findings of their Digital Influence Index (DII) study nearly three weeks ago. As part of the FH Digital team, I participated in the analysis of the Canadian data which offered significant insight into digital public affairs. I blogged my five highlights on PoliticalView.ca (the FH Ottawa group blog).
We published a series of videos about the DII, sharing the findings with a sector-specific view. A standout video for me features John Sparks, the general manager of our Calgary office. John does a great job explaining in plain English why digital matters, how corporate executives are approaching communication the wrong way and why people pay attention to “some guy”.
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