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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
I worry for the future of commerce when people dismantle trust in valuable tools like review systems.
Ten moments/periods/events that moved the needle on my life in 2017.
Spinning a message even with good results can erode trust. Another case study on social media as the great equalizer in emergency communication from OCDSB.
Most of the speakers I know personally whose speeches had a profound impact on me delivered the goods during the seven installments of the PAB conference.
Videos like these examples from Kellie Leitch and Ron Planche serve as critical warnings to political and public affairs communicators: DON’T DO THIS!
The Ontario Herald’s use of “Source: Internet” as a photo credit highlights journalistic laziness at a time the media are at a credibility crossroad.