My book

TOUCH: Five Factors to Growing and Leading a Human Organization

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.

In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.

Mitch Joel

President and author, “Six Pixels of Separation” and “CTRL ALT Delete”, Mirum

Recent blog posts

It’s not the alert, it’s you.

Smartphone owners don’t know how to use their phones, or they are so attached to the need to be needed that they cling to notifications for the satisfying hit of dopamine they might otherwise miss.

TOUCH goes to 11

TOUCH, was included a list of books identified in the post “11 Books to Become a Smarter, Stronger Version of Yourself” on

Why stories matter

The best way to make a lasting impression is to tell a great story.

Torching trust online

I worry for the future of commerce when people dismantle trust in valuable tools like review systems.